Blog

Victoria, you didn't take a traditional path to the world of synthetic turf, tell us how you finally made your way to AstroTurf. Unlike most on our Sales team, my path to joining AstroTurf had nothing to do with a passion for sports or synthetic turf. I had always...

Dalton, GA – AstroTurf didn’t become the most trusted playing surface in the world of field hockey by keeping the status quo. The brand that changed the sport of field hockey continues to pour resources into research and development in order to provide the latest and...

Dalton, GA - AstroTurf is the company that changed how the game of Field Hockey is played. It's the brand that is known throughout the world for producing fast-playing, non-directional, uniform products that allow for skill development for youth and elite players...

Miami, FL – AstroTurf’s sister company, Laykold®, demonstrates a great example of transforming sport and space at the Miami Open during the renovation of Hard Rock Stadium. This undertaking was no small feat as Hard Rock Stadium was converted from a football stadium...

In today’s world of athletic turf fields, replacing old fields or “retrofits” are more and more common.  Replacing old, worn down turf systems with the latest in synthetic turf technology such as AstroTurf’s RootZone systems with our TRIONIC fiber (latest in fiber...

In marketing, top of mind awareness refers to a brand or specific product being first in customer’s minds when thinking of a particular industry or category.  It is a very important concept in consumer behavior, marketing research, and marketing communications....

Welcome to our series of Five Minutes With… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with AstroTurf’s...

Welcome to our series of Five Minutes with… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with Doug “Whitey”...

Welcome to our series of Five Minutes with… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with USA Field...

Why build just one field when you have the space for more? After all, there is no shortage of athletes waiting for some field time in our communities. Whether it is a parks department shuffling schedules to meet the needs of the youth teams in their city or it’s a...

Welcome to our series of Five Minutes With… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with AstroTurf...

Welcome to our series of Five Minutes With… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with Todd DeWolfe,...

Welcome to our series of Five Minutes With... blogs that will feature interviews with AstroTurf's staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with G. Aaron...

The old, plain, green rectangle and diamond field designs just may be a thing of the past. While the shapes are the same, schools are looking more and more for ways that their fields can make a statement and set themselves apart from the others. Some make that...

Let’s face it, nothing quite makes a football field like a bright, big, bold logo.  We love it when a customer has a unique idea and asks if we can make it a reality, because we say “Oh yes we can”!  The logo is the main focal point of the field and a great...

Synthetic Turf Glossary We have all done it. We have used industry insider lingo without thinking about it when talking to someone that is new to our business.  We should all be conscious with our choice of words and stop taking for granted that who we are speaking...