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Introducing the AstroTurf Nerd, Todd DeWolfe DeWolfe began in the synthetic turf industry in 1999. He’s been involved in nearly 300 turf projects. He’s in charge of research and product development for AstroTurf. He’s inspired to improve the surface that unites towns...

Jim, tell us about your current position with AstroTurf. Hello, I’m Jim Savoca. I am the national sales manager for AstroTurf. I've been in the business for 41 years, and with AstroTurf for probably north of 30 of those. That’s awesome. Tell us about what the turf...

Rich, you have been in the business of synthetic turf for a long time, tell us about your journey to AstroTurf. Well, I've been in the sports industry, really my entire career. Going back to 1987. I worked with the Detroit Pistons in the Palace of Auburn Hills...

Many people know the origin story of AstroTurf®, or at least they think that they do. The popular story is that it was developed specifically for the Houston Astrodome, but its roots go back just a little farther than that. The synthetic grass product that eventually...

Dalton, GA - Over the last several months, COVID-19 restrictions have meant that most all sports facilities have been closed and off limits to athletes for quite some time. Hopefully, now you are making plans to reopen your athletic fields in the very near future and...

So often government Buyers want AstroTurf® products but assume they are required to conduct their own formal or “hard” bid, which can result in several problems. This traditional method is tedious and it’s not uncommon to spend hundreds of collective hours conducting...

Victoria, you didn't take a traditional path to the world of synthetic turf, tell us how you finally made your way to AstroTurf. Unlike most on our Sales team, my path to joining AstroTurf had nothing to do with a passion for sports or synthetic turf. I had always...

Dalton, GA – AstroTurf didn’t become the most trusted playing surface in the world of field hockey by keeping the status quo. The brand that changed the sport of field hockey continues to pour resources into research and development in order to provide the latest and...

Dalton, GA - AstroTurf is the company that changed how the game of Field Hockey is played. It's the brand that is known throughout the world for producing fast-playing, non-directional, uniform products that allow for skill development for youth and elite players...

Miami, FL – AstroTurf’s sister company, Laykold®, demonstrates a great example of transforming sport and space at the Miami Open during the renovation of Hard Rock Stadium. This undertaking was no small feat as Hard Rock Stadium was converted from a football stadium...

In today’s world of athletic turf fields, replacing old fields or “retrofits” are more and more common.  Replacing old, worn down turf systems with the latest in synthetic turf technology such as AstroTurf’s RootZone systems with our TRIONIC fiber (latest in fiber...

In marketing, top of mind awareness refers to a brand or specific product being first in customer’s minds when thinking of a particular industry or category.  It is a very important concept in consumer behavior, marketing research, and marketing communications....

Welcome to our series of Five Minutes With… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with AstroTurf’s...

Welcome to our series of Five Minutes with… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with USA Field...

Why build just one field when you have the space for more? After all, there is no shortage of athletes waiting for some field time in our communities. Whether it is a parks department shuffling schedules to meet the needs of the youth teams in their city or it’s a...

Welcome to our series of Five Minutes With… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with AstroTurf...