Blog

AstroTurf®, The Story Behind the Product That Revolutionized Sports Surfaces
Many people know the origin story of AstroTurf®, or at least they think that they do. The popular story is that it was developed specifically for the Houston Astrodome, but its roots go back just a little farther than that. The synthetic grass product that eventually...
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Getting your synthetic turf field ready to reopen
Dalton, GA - Over the last several months, COVID-19 restrictions have meant that most all sports facilities have been closed and off limits to athletes for quite some time. Hopefully, now you are making plans to reopen your athletic fields in the very near future and...
read moreStart Designing the Field of Your Dreams on the AstroTurf Field Building Configurator
Dalton, GA - AstroTurf remains ahead of the game once again by giving their customers yet another tool to help make their vision of having a synthetic turf field become a reality. With the state-of-the-art field configurator tool on astroturf.com, AstroTurf has put...
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Buyers are discovering that cooperative purchasing is a better way to buy
So often government Buyers want AstroTurf® products but assume they are required to conduct their own formal or “hard” bid, which can result in several problems. This traditional method is tedious and it’s not uncommon to spend hundreds of collective hours conducting...
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5 Minutes with Victoria Stringham
Victoria, you didn't take a traditional path to the world of synthetic turf, tell us how you finally made your way to AstroTurf. Unlike most on our Sales team, my path to joining AstroTurf had nothing to do with a passion for sports or synthetic turf. I had always...
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AstroTurf Adds Climate Positive Hockey Turf System to Product Portfolio
Dalton, GA – AstroTurf didn’t become the most trusted playing surface in the world of field hockey by keeping the status quo. The brand that changed the sport of field hockey continues to pour resources into research and development in order to provide the latest and...
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AstroTurf Expands Their Lineup to Grow the Game of Field Hockey
Dalton, GA - AstroTurf is the company that changed how the game of Field Hockey is played. It's the brand that is known throughout the world for producing fast-playing, non-directional, uniform products that allow for skill development for youth and elite players...
read moreAstroTurf Conversion Systems
Since its inception, AstroTurf has dominated the niche conversion market within the synthetic turf industry. AstroTurf introduced the world to synthetic sports turf in the 1960s, thereby changing athletic competition forever. It went on to invent conversion systems...
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Laykold® Gives Some Hard Rock Appeal at the Miami Open
Miami, FL – AstroTurf’s sister company, Laykold®, demonstrates a great example of transforming sport and space at the Miami Open during the renovation of Hard Rock Stadium. This undertaking was no small feat as Hard Rock Stadium was converted from a football stadium...
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Replacing Old Turf Fields or “Retrofits”
In today’s world of athletic turf fields, replacing old fields or “retrofits” are more and more common. Replacing old, worn down turf systems with the latest in synthetic turf technology such as AstroTurf’s RootZone systems with our TRIONIC fiber (latest in fiber...
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The Brand
In marketing, top of mind awareness refers to a brand or specific product being first in customer’s minds when thinking of a particular industry or category. It is a very important concept in consumer behavior, marketing research, and marketing communications....
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5 Minutes With Carl Capellas
Welcome to our series of Five Minutes With… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with AstroTurf’s...
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5 Minutes With Sally Goggin
Welcome to our series of Five Minutes with… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with USA Field...
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Extraordinary Multi-Field Complexes
Why build just one field when you have the space for more? After all, there is no shortage of athletes waiting for some field time in our communities. Whether it is a parks department shuffling schedules to meet the needs of the youth teams in their city or it’s a...
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5 Minutes with Andy Belles
Welcome to our series of Five Minutes With… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with AstroTurf...
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5 Minutes with Todd DeWolfe
Welcome to our series of Five Minutes With… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with Todd DeWolfe,...
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5 Minutes with Aaron Klotz
Welcome to our series of Five Minutes With... blogs that will feature interviews with AstroTurf's staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with G. Aaron...
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Ten Visually Interesting AstroTurf Fields
The old, plain, green rectangle and diamond field designs just may be a thing of the past. While the shapes are the same, schools are looking more and more for ways that their fields can make a statement and set themselves apart from the others. Some make that...
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