Welcome to AstroTurf
Since 1965, the AstroTurf brand has been driven by forward thinking ingenuity. Today AstroTurf continuously improves its system design to deliver playing surfaces with the most realistic, sport-specific performance, longest lasting durability, and sound player protection.
Welcome to the Second Half of the AstroTurf Century!
Latest News
AstroTurf and Driveline Baseball Team Up
Dalton, GA – AstroTurf Corporation is pleased to announce an exciting new relationship with Driveline Baseball. These two powerhouses in the world of baseball are coming together to collaborate on metric data results of testing the AstroTurf® Diamond Series synthetic...
Albertville Alabama Goes Big with AstroTurf
Albertville, AL – Everyone has heard the old saying, “Go big or go home”! Well, one community in north Alabama is changing that saying to “Going big at home”, as in really big! Installing over one million square feet of AstroTurf big! It’s all part of a grand plan that city officials have been working on for several years that will positively impact the quality of life for the area residents.
Sand Mountain Park & Amphitheater is a 130-acre complex that has something to offer for everyone. Approximately 1,071,200 square feet of AstroTurf® is being installed across 14 sports fields that will provide residents with a wide range of competitive opportunities. The fields will accommodate baseball, softball, football, soccer, and lacrosse.
Four baseball fields and Five softball fields will feature the AstroTurf Diamond Series. The Diamond Series includes multiple artificial turf components that have been specifically engineered to emulate the look, feel, and performance of both the grass and clay portions of a baseball field. Diamond Series turf systems from AstroTurf are well-known throughout the sport of baseball for delivering the ultimate in playability, durability, and ballpark aesthetics.
Five multipurpose fields that will be used for sports such as football, lacrosse and soccer will all be outfitted with AstroTurf’s RootZone 3D3 system with Trionic®. This is AstroTurf’s most popular turf due to its combination of long-lasting performance and game day good looks. The RootZone 3D3 system results in minimal infill splash and better shock absorbency, while improving safety, playability, and durability. Also included in the system is Trionic®, AstroTurf’s patented new wonder-fiber. Trionic® is a blend of polyethylene and nylon fibers that is quickly revolutionizing the synthetic turf industry.
“We appreciate the Albertville Parks and Recreation team displaying such confidence in AstroTurf in bringing this incredible vision to fruition,” said AstroTurf Regional Manager Speizio Stowers. “It is our pleasure to be able to provide not only the best product on the market but one that fits the City’s budget. This is going to be an incredible facility that is going to impact the community’s quality of life in a tremendous way.”
Along with top of the line synthetic fields, the complex will also feature basketball courts, a tennis complex, a disc golf course, seven playgrounds, walking trails, a 3600 square foot splash pad and even a lazy river. A state-of-the-art recreation center that includes an indoor walking track, multiple basketball and volleyball courts, racquetball courts, an indoor eight-lane competition pool, as well and indoor and outdoor leisure pools. As if that wasn’t already enough, the park will be home to a premier amphitheater with a seating capacity of approximately 8500 with 2,000 permanent seats.
AstroTurf® will also be responsible for providing artificial turf for the landscape area around the recreational center, playgrounds, lazy river island, and ball pit areas. 
“When we were selecting our Turf vendor, we knew that we wanted partners that could take us from concept to completion,” said Jana Cordell of Chambless King Architects, the firm designing Sand Mountain Park. “AstroTurf has a great reputation in the industry and a lot of experience in developing complexes like this one. We didn’t just want to go big, we wanted to go big and do it the right way and AstroTurf is helping us to do just that. We chose AstroTurf based on product and value, but primarily on their willingness and responsiveness in working with us to get the design of the entire park “just right”. We spent many, many days working with AstroTurf Regional Manager Speizio Stowers as he helped us through the long design process. We wanted to be good stewards of the budget we were given. Speizio and his installation team helped us achieve that goal! We couldn’t be happier.”
Construction is well underway at the complex and the citizens of Albertville and Sand Mountain will soon begin to enjoy an enhanced quality of life that should affect generations to come. AstroTurf is proud to serve as indispensable partner in this process – standing side by side during the entire process.
About AstroTurf®
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams, and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit AstroTurf’s website at www.astroturf.com.
Start Designing the Field of Your Dreams on the AstroTurf Field Building Configurator
Dalton, GA – AstroTurf remains ahead of the game once again by giving their customers yet another tool to help make their vision of having a synthetic turf field become a reality. With the state-of-the-art field configurator tool on astroturf.com, AstroTurf has put its customers in full control of the field design process. 
Clients can visit astroturf.com and begin the process of building their own field with this simple and easy to use tool. The configurator allows you to design any type of field from Field Hockey to Football, Soccer, Baseball, or Lacrosse. If you can visualize it, you can build it. Start with selecting what type of field you would like to build and from there you can choose from many different options to build your dream field. Choose your custom colors, select your desired field lines, add text in the end zones, upload your school’s logo, and add your own personal touches to produce a field that will impress and excite your fan base.
Your dream design can be saved, shared or printed with just a few easy clicks. There is no longer the need to wait for a designer to present you with a basic rendering of your field. While AstroTurf will certainly still do that for you, this process will enable users to move more quickly from the concept stage to the next steps in getting your desired field completed.
“One of the challenges in our business is to be able to take an idea from a customer’s mind, have it communicated to us as they see it, and then present it back to them as a finished drawing” said Richard Jordan, Executive VP of Sales and Marketing for AstroTurf Corporation. “The AstroTurf field configurator allows the customer to fine tune their vision on our website and get it down on paper or a sharable file.” 
The AstroTurf Field Configurator is just another example of the company’s sensitivity to the needs of their customers. AstroTurf is excited to be able to offer this utility to put ideas and dreams on paper that can be easily shared and communicated to all decision makers and involved parties. Even though, they have put you in the driver’s seat with this feature, don’t think that you are all alone on this journey. AstroTurf offers some of the most dedicated, experienced turf professionals in the industry that will be with you from concept to completion. Your personal AstroTurf sales professional can be found here: https://www.astroturf.com/sports-turf-contact/
You now have the tool to help you take that first step in the process of building the premium playing surface that you have been dreaming about. AstroTurf can’t wait to see what you come up with! Get started designing your dream field at https://www.astroturf.com/configurator/
About AstroTurf®
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit AstroTurf’s newly redesigned website at www.astroturf.com.
Buyers are discovering that cooperative purchasing is a better way to buy
So often government Buyers want AstroTurf® products but assume they are required to conduct their own formal or “hard” bid, which can result in several problems. This traditional method is tedious and it’s not uncommon to spend hundreds of collective hours conducting a formal bid. Considerable time and effort are required in doing market research and conducting interviews, drafting bid specifications, advertising, vetting bidders, and more. We know most Buyers don’t have the kind of time needed to become experts and really gain an understanding of the synthetic turf market. They just don’t have that kind of time to invest, when they are inundated with many different products and services to buy.
Another downfall with the formal bid process is that you may not get the product you want. Depending on the type of bid, you may have little product choice as certain bid types result in a general contractor selecting the turf for you, or a school board choosing based on the many limitations of bid scoring. Then you’re married to that turf manufacturer and installer for the life of the warranty, and you didn’t even get to choose who and what product you wanted.
Price is important, but it should never be the deciding factor when it comes to sports surfacing. Being stuck with a less reputable turf company or installer in a “low bid” procurement process rather than having your Vendor of choice through a best value determination will be a huge disappointment.
There is a better way!
A growing contracting method is the cooperative purchasing model. There are a handful of fantastic co-op organizations that offer contract awards from which their members can benefit. The co-ops ensure that all responding Vendors are fully vetted before awarding the contract, which can then be “piggybacked” by public agencies across the country. This makes it easy to choose an awarded contract with the Vendor your agency prefers.
Cooperative purchasing has experienced tremendous growth over the past 20 years and is now an approved and accepted government procurement method in all 50 states. It is truly a win-win for both Vendors and Buyers.
Cooperative purchasing contracts are used by state agencies, cities, counties, school districts and universities in order to buy from Vendors like AstroTurf®, without the time and expense of completing their own traditional RFP or IFB. It’s an easier sales process for everyone, and most importantly owners stay in control by choosing the awarded Vendor they want.
“Many buyers aren’t familiar with this procurement method,” said AstroTurf® Director of Cooperative Purchasing, Victoria Stringham. “They can’t believe they don’t have to manage the hassle of a formal bid process and instead can piggyback on an already-competed contract award.” 
The challenge is that sometimes agencies aren’t receptive to using a co-op because they get stuck in how they’ve bought in the past. But even so, cooperative purchasing continues to gain momentum as our industry builds awareness of this ultra-convenient buying method.”
The co-op benefits are very clear: It’s easy. It’s proven. It’s free.
And best of all, you get the product that YOU want from the vendor that YOU trust.
Over the past 20 years, thousands of public institutions, including K-12, universities, municipalities, and more, have trusted using cooperative contracts for their purchases. More and more agencies use cooperative contracts each year, for everything from purchasing office supplies and computers, to building a new turf field or resurfacing a running track.
For more information and to determine if cooperative purchasing is right for you, contact Victoria Stringham at 480-415-6300 or vstringham@astroturf.com.
About AstroTurf®
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit AstroTurf’s website at www.astroturf.com.
