Welcome to AstroTurf
Since 1965, the AstroTurf brand has been driven by forward thinking ingenuity. Today AstroTurf continuously improves its system design to deliver playing surfaces with the most realistic, sport-specific performance, longest lasting durability, and sound player protection.
Welcome to the Second Half of the AstroTurf Century!
Buena Vista, VA – While the competitive season for college athletics was on hold this past fall due to the ongoing pandemic, Southern Virginia University moved forward with the installation of a high-tech new turf system at its Knight Stadium. Manufactured by...
Dalton, GA – AstroTurf®, the inventor and leading innovator of synthetic turf, welcomes back Wes Allen as a Regional Sales Manager for Florida. Allen previously held this post in 2017 and 2018.
Before joining AstroTurf® originally in 2017, Allen was on the other side of the synthetic turf business as a turf buyer. He oversaw the fundraising and installation of a turf field while he was the head coach and athletic director at Oviedo High School in Florida.
“I’m unique in the turf industry because of my construction background and being a buyer from AstroTurf twice now,” Allen said. “Oviedo was an AstroTurf field and we are replacing Master’s old AstroTurf field with AstroTurf’s Rootzone 3D3 Blend with BrockFILL.”
Following 9 years at Oviedo and two years at AstroTurf®, Allen returned to the coaching ranks in 2019 at Hagerty High and in 2020 at The Master’s Academy. His final year of coach ended with a SSAC state championship.
Originally from America’s “Mayberry,” Mt. Airy, N.C. Allen worked in his Dad’s grading business for 5 years and is definitely no stranger to hard work. He is familiar with the buying process and steps needed to install a new playing surface and is ready to help you along in every step of the way.
Allen played football at Appalachian State (1997-2001) and now resides in Oviedo, FL., with his wife Ann, son Austin and daughter Jordyn.
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams, and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit AstroTurf’s website at www.astroturf.com.
Dalton, GA – Pushing the boundaries of performance and durability for the artificial turf market for over 55 years, AstroTurf Corporation has now set a new industry standard for digital marketing with the launch of the AstroTurf University Virtual Campus. This immersive online experience enables customers to step into AstroTurf’s world and explore the latest innovations in synthetic turf, court surfaces, artificial lawns, and track system technology.
The virtual university was designed to give potential customers a game-day perspective of AstroTurf products. This never-seen-before digital environment is a complete collection of high-quality videos, insightful infographics, and photographs of existing fields and playing surfaces at schools, parks, and sports centers across America. It has everything athletic directors, facility managers, and other industry professionals require to discover opportunities to update and install surfaces.
But what makes this digital experience remarkable is the range of interactive, life-like features that take users on a journey through virtual stadiums and indoor and outdoor sports arenas.
“We wanted to give customers something next-level when exploring our products,” says Gary Jones, Director of Marketing at AstroTurf Corporation. “Whenever you step onto a new turf, you can picture the players, the crowd, the action. It’s powerful stuff. We wanted to bring that concept to the online world so people can get a genuine feel for design options, performance features, new technology, and to be able to envision real-life scenarios for their facility.”
When users enter the AstroTurf University Virtual Campus, they have the option to start at the Visitor Center, which includes a gear shop, a library of useful information for new and existing customers, and the story behind the brand. They can enter the virtual campuses for AstroTurf, Rekortan, Laykold, and SYNLawn – all leaders in their respective sectors of the sports turf and playing field market – anytime.
Each virtual campus offers interactive tools and engaging surprises. For example, click at various points on an AstroTurf field to unlock insights on the RootZone, the Diamond Series, and other cutting-edge products that have helped make sports fields with AstroTurf legendary for decades. There’s also an intuitive configurator tool for users who want to design a custom field and explore different customization options.
Whether visiting the virtual campus for Rekortan indoor and outdoor track surfaces, Laykold sports courts, SYNLawn putting greens, playgrounds, other artificial grass surfaces, football fields, baseball diamonds, and other high-performance turf made by AstroTurf, viewers will leave the experience well-informed and fully inspired. From jumbotrons to overhead blimps for aerial views, no detail was spared in creating this life-like environment.
The AstroTurf University Virtual Campus is set to shift the scope of what’s possible when envisioning, planning, and installing new fields, sports tracks, courts, and more. And, it’s one more way the AstroTurf Corporation is bringing the industry into the future.
The campus is available at astroturf.com. Anyone who wants to take a virtual tour through the AstroTurf virtual campuses can visit the official AstroTurf University page at www.astroturf.com/virtualcampus.
AstroTurf® has redefined the way the game is played for athletes and sports enthusiasts. The brand offers advanced, state-of-the-art, multi-sport, and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams, and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit AstroTurf’s website at www.astroturf.com.
Rich, you have been in the business of synthetic turf for a long time, tell us about your journey to AstroTurf.
Well, I’ve been in the sports industry, really my entire career. Going back to 1987. I worked with the Detroit Pistons in the Palace of Auburn Hills organization for eight and half years, and then got into the golf industry and the had opportunity to start a small little boutique turf company back at the end of 2002. That was really my entry into the synthetic turf industry. Fast forward to 2006 and we have an opportunity to start representing the AstroTurf brand. When you think about having your hands, your skills, your passion behind an iconic brand, not only in the synthetic turf industry, but in the sports landscape of America, its truly humbling and really exciting.
That’s awesome. If you had to pick one, what would you point to as the single biggest cause for the growth of AstroTurf?
Our commitment to assembling a world-class team of experienced professionals, not only from the sales standpoint, which has been my focus, but from every angle. When you look at our manufacturing capabilities, our installation teams, our design, our innovation. Really, our everything across the board. Of how we reach to a customer. Of how we engage with the design professional community. We are there to provide great products, innovative solutions, and put them in correctly and then we service the heck out of him after the sale.
Well said. Speaking of longevity. Tell us what does the future look like for AstroTurf. What do you see for the brand in the next five years?
That’s a great question. As a senior management team, we are challenged by our ownership to look ahead. We do have a definite 5-year plan. When you look at the resources that we’ve been able to harness as a part of SportGroup, you consider that not only do we have the iconic AstroTurf brand, but we also have the original synthetic running track brand in Rekortan. We have the original synthetic court surface in Laykold. Couple all of that with arguably the number one commercial landscape group in SYNLawn, all of that now falls under AstroTurf Corporation North America. In our plan, in what we have in place today, is moving those brands forward together. We can come onto a campus now, or come to any customer, and provide them with an athletic surface – residential services, tracks, courts or golf related services. So, it is an all-encompassing approach to providing them with tremendous resources in one place. All of that being done by our own construction teams, our own certified installers, and a network of certified partners throughout the country – including captive distributors who only represent AstroTurf, only represent Rekortan and some of which also represent SYNLawn.
Our reach across the country now, with 28 crews that are deployed out of our Dalton office, our five regional hubs, really gives us a reach that is something that others cannot compete with quite frankly not of the quality level that we provide.