Welcome to AstroTurf
Since 1965, the AstroTurf brand has been driven by forward thinking ingenuity. Today AstroTurf continuously improves its system design to deliver playing surfaces with the most realistic, sport-specific performance, longest lasting durability, and sound player protection.
Holland, MI – The turf industry pioneers are teaming up with a school that believes in the pioneering spirit. Hope College has selected a cutting edge synthetic turf system from AstroTurf® to replace the old field at Van Andel Stadium, and this new artificial surface...
Dalton, GA – AstroTurf, a worldwide leader in artificial turf headquartered in Dalton, Georgia, has announced an ambitious plan to streamline all of its manufacturing operations into a single facility. It’s a multi-phased endeavor that involves the relocation of existing equipment and the purchase of new manufacturing technology, as well as the functional alignment of previously scattered personnel groups.
AstroTurf’s Board approved the proposal on January 3rd, with completion of the project slated for the end of June. Already well under way, the plan represents a major capital investment of several million dollars aimed at operational improvement for the global sports surfacing company.
“This move will bring all of the operations required to produce synthetic turf under one roof,” said AstroTurf CEO Heard Smith. “We’re going to significantly reduce transportation costs and waste while improving the quality and efficiency of our manufacturing processes.”
AstroTurf’s new facility, located on Callahan Road in Dalton, measures approximately 375,000 square feet, or roughly the size of seven football fields. It will house the consolidated operations of separate facilities currently located in the Synthetic Turf Resources building in Dalton and the Turfstore and Polytex plants in Calhoun. Additionally a new coater, several new creels, a new industrial computer, and a new communications system have all been purchased for the building.
When fully operational, the new manufacturing center on Callahan Road will handle masterbatch, extrusion, twisting, tufting, and coating – essentially the entire step-by-step process for manufacturing artificial turf. The facility will also include additional space for storing raw materials and finished product.
The Operations Management, Human Resources, Information Technology, and Research & Development departments will all have offices in the new facility. AstroTurf will retain its corporate headquarters on Abutment Road where Marketing, Sales, and corporate officers continue to conduct business.
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit AstroTurf’s newly redesigned website at www.astroturf.com.
Aurora, IL – Aurora University is building a brand new athletic complex, and the school has chosen AstroTurf® to help them realize it. Construction of Spartan Athletic Park is underway, and as part of the development Aurora has purchased two state-of-the-art playing surfaces from AstroTurf. Installation of the two fields is slated to begin in June.
Phase I of the Spartan Athletic Park plan calls for the establishment of a brand new softball facility as well as a field for soccer, lacrosse, and football. The outfield and foul territory portions of the softball field will be surfaced with AstroTurf’s RootZone Diamond Blend. This premium artificial turf system is specifically engineered to emulate the look, feel, and playability of natural grass for baseball and softball use.
The multipurpose field will have RootZone 3D Decade installed. So named because it comes with an unprecedented ten year warranty, this product delivers superior durability with high level performance and aesthetics.
“We’re honored to play a part in the development of this fantastic new sports park at Aurora University,” said Rob Mitchell, Regional Sales Manager for AstroTurf. “The turf systems they’ve selected will deliver long-lasting performance for their student athletes while adding to the pleasing aesthetic of the park’s design.”
Spartan Athletic Park is being developed on a 75-acre parcel of land just south of campus that the school recently purchased. Aurora University anticipates that the multisport complex will enable the school to host championships, postseason tournaments, summer youth camps, and community events in the years ahead.
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit AstroTurf’s website at www.astroturf.com.
Norse become only team in NCAA Division III to have signature blue turf
Carlson Stadium on the Luther College campus will get a major upgrade this summer with the installation of a top-of-the-line synthetic turf and pad system by AstroTurf. See teaser video.
Legacy Field, as it will be named within Carlson Stadium, will have the distinction of being the only blue turf field among NCAA Division III colleges and universities in the United States. Boise State University, a Division I athletic program, has a registered trademark on their iconic blue artificial turf field in Albertsons Stadium. Luther College has received permission from officials at Boise State to install blue turf on Legacy Field.
Luther’s Carlson Stadium has the only remaining natural grass football field in the Iowa Intercollegiate Athletic Conference. Given the deteriorating condition of the existing grass field, this turf project is a top institutional priority within Luther’s athletic facilities complex. Synthetic turf provides a consistent surface across the whole field and throughout the year in any weather conditions. It will also save water usage, eliminate the need for fertilizer or pesticides, and reduce maintenance costs.
The Luther College Board of Regents approved this $1.7 million project at their May 13 meeting. The turf project is being funded by a small group of generous donors who have made leadership-level gifts.
A lead gift of $800,000 from Dennis and Suzanne Birkestrand of Las Vegas, Nevada, accelerated the project. Dennis Birkestrand is a 1964 Luther graduate who played football for the Norse.
“Thanks to the generosity of the Birkestrands and other leadership donors, Luther is moving forward with the turf project in summer 2017,” said Luther College President Paula Carlson. “The new field will provide a first-class athletic experience for our students and build momentum for the larger vision within Luther’s athletics facility master plan.”
The new turf won’t just bring Carlson Stadium to par with other fields in the Iowa Conference; it will surpass them in quality and safety, according to Luther Director of Intercollegiate Athletics Renae Hartl.
“The safety of student-athletes is a top priority, and AstroTurf is an industry leader when it comes to safety, performance and durability for their turf and pad systems,” according to Hartl. The college plans to install a first-class system that features an AstroTurf 3D synthetic turf with Nike Grind infill and a Brock pad, creating the best possible field of play. This combination meets Luther’s highest standards for safety and sustainability.
Brock engineers each of their shock-absorbing pad solutions specifically to reduce the impact force, protecting players and lessening injuries. Adding a pad to the full turf system delivers shock reduction that is consistent and predictable, making it one of the safest fields on the market. It is also a fully recyclable product. Luther’s field will be the only one in the state of Iowa to have a Brock pad as part of its turf design.
Aligning with Luther’s campus sustainability goals, all aspects of the new field system including the turf, pad and infill components are fully reusable at the end of their life cycle. The AstroTurf field will include an encapsulated infill of Nike Grind, a premium recycled material created from original Nike materials and products.
The proposed design for Luther’s 90,100-square-foot football field features blue turf for the main field of play with a prominent Norse logo at center field. The end zones will be white turf with bold blue “LUTHER” and “NORSE” lettering. Green turf will surround the main field.
“We are very excited to enhance our student-athletes’ experience at Luther College. AstroTurf’s product and pad systems are among the best available for keeping our players safe. Having Luther blue will be unique among Midwest colleges and provide a visible way to promote our football program, athletic department and Luther College,” said Aaron Hafner, Luther head football coach. “The overall sense we get from our alumni athletes is excitement and pride in the promotion of our school colors, while creating a safe environment for our student- athletes. Our current players couldn’t be more excited.”
Norse football players are eager for the improved stadium experience. “This update to Carlson Stadium is a vital opportunity for Luther to not just ‘catch up’ to every other conference school with turf. This is a real chance to differentiate ourselves with a blue surface rather than green. My hopes are that blue turf will be a great marketing piece and will help Luther College attract more prospective students,” said Mitch Van Epps, a junior defensive lineman from Wild Rose, Wisconsin.
AstroTurf, the inventor of synthetic turf, has more than 50 years of experience and is one of the world’s most recognizable brands. Now part of SportGroup, the largest sports surfacing company in the world, AstroTurf has always advocated a “more fiber, less fill” philosophy with their turf systems. German-based SportGroup is the global leader in artificial turf systems with more than 7,000 artificial turf surfaces worldwide.
RDG Planning and Design and Opus Design Build, both in Des Moines, Iowa, are collaborating with Luther College on the football turf project.
The college has a webcam showing the progress of projects underway this summer, including the football turf and outdoor tennis courts. The camera is set up above the rear deck on Dahl Centennial Union, so alumni, friends and others interested can follow the projects’ progress. The valley-cam feed is available at www.luther.edu/valley-cam.
The Norse will begin hosting home games on the distinctive blue turf of Legacy Field in Carlson Stadium starting fall 2017 with the home opener against St. Olaf Sept. 9.
Athletics is integral to the fulfillment of Luther College’s mission. The educational experience at Luther not only disciplines the mind but also develops whole persons and prepares them to serve with distinction for the common good. With 19 intercollegiate teams, Luther is committed to providing an environment that encourages high levels of athletic performance and enables individuals and teams to challenge for conference, regional and national championships. For more information on Luther College athletics, visit the website, www.luther.edu/sports.