Recent News

The Daytona Tortugas Upgrade to AstroTurf

Daytona Beach, FL – The Daytona Tortugas will be taking the field on a new stage this year. The Minor League Baseball team has upgraded their natural grass playing surface to a new AstroTurf Diamond Series synthetic turf system. The new field is a major upgrade for...

read more

AstroTurf Welcomes NFL Veteran Cameron Worrell to Sales Team

Dalton, GA – AstroTurf Corporation, the inventor and leading innovator of synthetic turf, announces Cameron Worrell as a new Regional Sales Manager in Northern California and California’s Central Valley. In this role, Cameron will be responsible for developing...

read more
Replacing Old Turf Fields or “Retrofits”

Replacing Old Turf Fields or “Retrofits”

In today’s world of athletic turf fields, replacing old fields or “retrofits” are more and more common.  Replacing old, worn down turf systems with the latest in synthetic turf technology such as AstroTurf’s RootZone systems with our TRIONIC fiber (latest in fiber...

read more
The Brand

The Brand

In marketing, top of mind awareness refers to a brand or specific product being first in customer’s minds when thinking of a particular industry or category.  It is a very important concept in consumer behavior, marketing research, and marketing communications....

read more
Through the Leagues

Through the Leagues

The Alliance of American football will launch on Sunday, February 9th and it has caused us to reflect on the many years of football in North America and our place in that history.  As we look back at the many football leagues that have been organized over the last 50...

read more
Elkhorn Area School District Turning Heads With New AstroTurf

Elkhorn Area School District Turning Heads With New AstroTurf

Elkhorn, WI – In an impressive display of planning, vision, and design, the Elkhorn Area School District as part of a referendum project, redeveloped their entire athletic facility including an indoor training center, tennis courts, new running track, stadium field...

read more
5 Minutes With Carl Capellas

5 Minutes With Carl Capellas

Welcome to our series of Five Minutes With… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with AstroTurf’s...

read more
5 Minutes with Doug “Whitey” White

5 Minutes with Doug “Whitey” White

Welcome to our series of Five Minutes with… blogs that will feature interviews with AstroTurf’s staff of experts, partners, clients and friends. We hope you learn something about our industry and the great people associated with it. Today we talk with Doug “Whitey”...

read more