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Dalton, GA – AstroTurf®, the inventor and leading innovator of synthetic turf, announces Jeff Raiger as the General Manager for the company’s Southwest Region. The position was announced as AstroTurf® closes out a tremendous year in the Western United States and positions itself for monumental growth in 2020.

Commenting on the promotion, Rich Jordan, AstroTurf Vice President of Business Development and Marketing said, “Jeff’s ability to work through challenging sales environments and manage diverse personalities have proven to serve him well in his over 40-year sales and management career. He is a thorough and exemplary sales presenter and has a great ability to mentor and coach teammates to new levels of success.”

Jeff is an industry expert with more than 20 years of successful construction experience and has a proven ability to foster relationships with all stakeholders involved. He resides in Valley Center, CA and will lead AstroTurf’s Southwest Region in pursuing the iconic company’s aggressive goals to provide the highest-performing playing surfaces possible for the territory.

About AstroTurf®
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit AstroTurf’s website at www.astroturf.com.