Dalton, GA – AstroTurf Corporation, the inventor and leading innovator of synthetic turf, announces Jason Berning as Vice President of Architectural Sales for the Western United States. In this role, Jason will be primarily working with Architects and Consultants to ensure they have all of the information that AstroTurf has to give about the product lines of AstroTurf, Rekortan Tracks, Laykold tennis courts and the other brands in the SportGroup family.
Jason has 30 plus years of business-world success in management, marketing, sales, and operations. He has spent 18 years in the synthetic turf industry and will be celebrating his tenth anniversary with AstroTurf this year. Jason has a strong track record in not only advancing AstroTurf but also the synthetic turf industry as a whole. He has been involved with the Synthetic Turf Council, Sports Turf Managers Association, and the Stadium Managers Association. He helped lead the team that won the award for innovative product of the year at the 2015 STMA Convention for our hybrid natural grass reinforced synthetic turf product. Jason has been involved with literally several hundred turf projects over the years.
“After all of these years, I was ready for and grateful for the opportunity of a new challenge,” said Berning. “Having successfully managed a large region for AstroTurf for many years with the responsibilities of recruiting and mentoring a regional staff and offering them operational support, training, and technical assistance, I believe it has positioned me well for this new role in Architectural Sales.”
Jason has spent much of his industry years in Kansas City and it provided a great training ground to be able to work closely with national and regional architects in the western United States since so many well-known sports and landscape architects have their roots in the area. His vast knowledge of the turf industry will serve him well as he provides technical assistance to those who might be less experienced with industry systems for their various projects.
“Hopefully, over the years I have become a better listener and developed an ability to be more collaborative,” stated Berning. “I am very proud of the large number of repeat customers that we have enjoyed and also of how many of those customers that have become my personal friends. I am also proud of my relationships with our AstroTurf team and just how much they truly care about our customers. I look forward to being able to build on all of this in my new role.”
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit AstroTurf’s website at www.astroturf.com