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Dalton, GA – Synthetic turf industry veteran Jim Savoca has been named Vice President of Sales for AstroTurf Corporation. Jim moves into the role after previously serving as General Manager for AstroTurf’s Central Region of the United States.

Savoca brings nearly 40 years of successful sales and management experience to his position as Vice President of Sales where he will oversee AstroTurf’s sales team and will continue to build on the company’s legendary customer service model. Savoca attended Ohio State University where he played for the iconic Woody Hayes for four years.  After graduation, he entered the artificial turf business and has worked in all aspects of the industry. Jim sold the conventional AstroTurf products, moved into the heavily infilled versions, and now spends his time promoting the most technologically advanced turf systems in the industry.

“Jim’s breadth of industry knowledge and the sales process specifically, is unparalleled in our industry, says Rich Jordan, AstroTurf Corporation Executive Vice President. “We’re thrilled he will be guiding the best sales team in the business and imparting his straight-forward and enthusiastic approach to providing solutions to our customers’ sports surfacing needs.”

As Vice President of Sales, Jim is responsible for overseeing the management of AstroTurf’s sales efforts as well as helping plan the long-term goals and strategies for the company. Over the years, Jim has played a key role in the rapid growth of AstroTurf’s athletic field and sports venue business and his contribution to building the AstroTurf brand is widely known and respected.

About AstroTurf®
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety.  To learn more, visit AstroTurf’s website at www.astroturf.com.