About Us

Our Executive Team

Our team has more experience developing, making, selling and installing turf fields than any competing company, which is an asset that cannot be overstated.

Heard Smith

Heard Smith

Chief Executive Officer

Heard Smith has led the AstroTurf team since 2010. Serving as Chief Operating Officer, Heard is responsible for the day-to-day leadership and general management of the company. Under Mr. Smith’s leadership, AstroTurf has consistently achieved year-over-year growth, while refining the operations of one of sport’s most iconic brands, AstroTurf. Prior to his role with AstroTurf, Heard led a long career in the textile industry.

Learn More

Heard previously served as President of the Knit Fabric and Apparel Group for the Dixie Group and as Global Group Director for Tencate’s Geosynthetics and Artificial Turf sector.

Heard is a native of Gastonia, NC. In his free time, you might find him in a duck blind.

Philip Snider

Philip Snider

Chief Operating Officer

Philip joined the AstroTurf team in June 2017 after his company, Sports Construction Management, was purchased by Astroturf. Philip served as owner and President of SCM from Dec 2001-June 2017. With Philip’s leadership, SCM grew its workforce from 1 employee to 120 employees and earned the reputation as the “Premier” Sports field contractor in the nation through honest business practices and old fashion hard work.

Learn More

Philip is responsible for overseeing the management of all of the construction divisions within AstroTurf along with future expansion of the company’s construction capabilities.

Philip graduated from North Carolina State University with a degree in Agricultural Business in 1997. He currently resides in the mountains of southwest Virginia with his wife Kelly and their four kids Skye, Ethan, Will, and Stella. He is a true believer in giving back and with a love for people, Philip helps supports local non-profits including Blue Ridge Christian School and One7 Ministers. He travels annually into 3rd world nations to work with those in need.

Richard D. Jordan

Richard D. Jordan

Executive Vice President of Business Development & Marketing

Rich Jordan brings nearly 30 years of successful sales and marketing experience to his role as VP of Architectural Sales, where he is the liaison to the architectural and engineering community and also involved in overall sales and marketing efforts. Rich has played a key role in the rapid growth of the organization’s athletic field and sports venue businesses.

Learn More

Rich represents AstroTurf as an active member of the Sports Turf Managers Association and has served on educational committees. Rich has also represented the company at the Stadium Managers Association. Credited with selling well over 200 fields across the country and influencing the sales of many others, Rich is well-respected within the industry. From concept to closeout Rich provides a consultative approach to our customers and industry professionals alike.
Thomas Mullins

Thomas Mullins

Executive Vice President of Operations

Thomas Mullins started his career at AstroTurf in 2005 and has been working hard ever since. He has been on or overseen well over 200 projects nationwide. Thomas has worked at every level of the turf installation business and now serves AstroTurf as its General Manager of the Installation Division.

Learn More

Not only can he design and build a sports facility turnkey, he is also very adept at base construction management, field hockey construction management, and conversion field project management.