Troy Squires, a long -time industry veteran, “re-joined” AstroTurf® as Global Director of Sales and Marketing. Prior to accepting this position, Troy led sales and marketing at FieldTurf International. Before this highly successful tenure at FieldTurf, Troy held a variety of senior positions at other turf companies, including C.O.O. at Southwest Recreational Industries (AstroTurf®), and Sales Director at All Pro/OmniTurf and SuperTurf. He began his career in the turf industry in 1979.
Troy graduated from Rice University in 1977, having attended on a football scholarship (“back in the old Southwest Conference days” but after leather helmets).
Troy directs an extensive network of company sales representatives and marketing support staff, including international dealers. Based in Austin, Texas, Troy spends a large portion of his time in Dalton, Georgia, assisting AstroTurf® President Bryan Peeples in the strategic direction of the company. With Troy’s extensive background in manufacturing and product development (he has two turf patents to his credit, including the original concept of the nylon Root Zone®), AstroTurf is intent on translating customer needs into product innovation. Troy puts a premium on customer satisfaction, pushing AstroTurf® reps in consultative selling, matching AstroTurf®’s many manufacturing assets with products that make a difference to clients large and small.
Perhaps Troy’s biggest success at AstroTurf® has been in helping assemble a “dream team” of sales and operations experts with established track records of success and merging them into the existing AstroTurf® family. The new teammates personally recruited by Troy–including industry veterans like Susan Fleming, Jim and Shamus Petrucelli, Jason Berning, Rusty Russell, Benny Dixon, Bryan Jones, Matt Olds, David Shaheen, Steve Wightman, Jennifer Young, Gary Bressman, Barry Faulkner, Tito Steiner, Kathy Novatney, and Vinnie Yoos–have well over 200 years of collective experience dedicated to stadium turf sales, installation and service.
With 2010 North American AstroTurf® sales up more than 70%, Troy is busy helping prepare for Act II. As mandated by Shelby Peeples, the patriarch of the AstroTurf® family, this means “being the best brand in the industry, measured not by size, but by product quality, profitability and especially customer satisfaction.”